Keynote: Peter Sokolowski

Editor at Large, Merriam-Webster

Peter Sokolowski has been writing definitions for over 25 years at Merriam-Webster, America’s oldest and largest dictionary publisher, starting as the first French-language editor in the company’s history. He also contributes blog articles, podcasts, and videos for the company’s online dictionary, and his writing has appeared in Slate, The New York Times, and The Washington Post. He is a frequent guest on national radio and television, and was named among TIME’s 140 Best Twitter Feeds of 2013. He leads workshops on dictionaries and the English language for the U.S. State Department, and serves as pronouncer for spelling bees worldwide. Peter attended the University of Paris and earned his M.A. in French Literature at the University of Massachusetts. He is also a freelance musician and a music host at New England Public Radio.

Dictionary as Data

What makes a person look up a word? When do you use a dictionary? Looking up a word in the dictionary is an intimate act for each of us as individuals, but the words sought by millions of users put together tell us a surprising story about the English language. By watching trends of lookups on a heavily consulted online dictionary, lexicographers track which entries are being consulted at any given moment. Some words are perennial sources of curiosity, while others show spikes of interest triggered by news from the worlds of politics, entertainment, and sports. Some words express the general mood of the culture; others reflect a poignant specificity. At the same time, this Web traffic tells a story about the changing business of dictionaries–and what is expected of a dictionary in the 21st century.


Olga Deputatova

Olga Deputatova grew up in a multicultural family. Her relatives speak Hindi, Farsi, French, English, German, Polish, Belorussian, Armenian, and Russian that inspired her to learn languages. Since 2000, Olga has been working as a freelance translator, editor, and transcreator from English, French, and Spanish into Russian. Olga actively participates in the language industry and regularly takes part in national and international events as a speaker. She is a proud member of the Union of Translators of Russia (UTR). Olga has a keen interest in continuous learning and developing her expertise.

How to create a personal lifelong learning plan

Part of being a professional translator is taking responsibility for your own skills and recognizing when they need to improve. The bottom line is that, whatever your personal and professional life path, there are a number of sometimes unanticipated benefits to continual development. Lifelong learning refers to learning throughout life. It is not restricted to learning in formal education systems. In this presentation, we’ll discuss how to create a personal lifelong learning plan combining job-related, technical skill-based and non-formal programs on self-development and self-actualization. How to identify your personal development needs and areas for improvement? How to become an effective learner? How to maximize your time, energy and other resources? Where to apply the learning curve? How to assess the results and re-evaluate your goals and plan? We’ll discuss practical tips, insights, techniques, and step-by-step strategies. Let’s develop your personal learning blueprint to take full advantage of your personal and professional life and reach your full potential.


Christopher Reid

Langtec

Christopher is product management lead for MT quality estimation at LangTec. He completed his PhD in German Studies at Northwestern University. He taught at numerous universities in the United States and Germany before establishing a successful academic translation business. Christopher’s primary focus is on translation and translation process optimisation.

Quality Estimation for MT

Machine translation is increasingly the go-to option for language services providers (LSPs). It also clearly represents the future of the translation industry. However, machine translation quality can vary considerably depending on the language combination and domain. In addition, popular translation engines (Google, DeepL, etc.) and in-house solutions are a “black box” in terms of the quality of the machine translation results. Therefore, there is a great deal of uncertainty with each text about whether machine translation or rather human translation represents the best option. Because this decision falls squarely within the time-price nexus with respect to deadlines and pricing, it could not be more consequential.

This presentation will discuss the need for quality estimation for fully leveraging MT, especially for lesser-resourced languages. It will offer perspectives from side of translators and LSP regarding PEMT. It will make the case that the future will continue to see a merger of AI and human post-editing for more languages. In this context, I will discuss the AI-based, deep-learning tool we have developed for MT QE called QUEST.


Monika Malcherek

Ameri-go

Business trainer and translator, lucky enough to combine everything she loves in her career. She has more than 15 years of experience in running her own business, providing educational and translation services. Her main areas of interest include: Agile leadership, Scrum, remote team management and Design Thinking. Over the past 10 years she’s cooperated with major publishing houses in Poland and translated 20 books, including Coaching Agile Teams by Lyssa Adkins and Who Gets What — and Why: The New Economics of Matchmaking and Market Design by Alvin E. Roth (Nobel Prize winner in Economics). She has a passion for learning and inspiring others to learn. In her free time she loves running in the forest and visiting art museums.

Service Design for translation agencies and freelance translators

The world is changing, the market is changing and so are customers’ expectations. If you fail to innovate, you run the risk of falling behind the times.
During the presentation you’ll learn about Service Design which is a process of creating services that meet the real needs of your existing customers and prospects. You’ll learn how to combine: desirability, feasibility and viability.
More specifically you’ll learn the basics of creating:

  • empathy maps,
  • customer journey maps,
  • personas,
  • business model canvas.
    You’ll also learn the difference between:
  • user experience and customer experience
  • Design Thinking and Service Design.

As a result, you’ll hopefully stop offering what you think the customers need and start offering what they really want.


Carina Balbo and Hugh Ottewell

MyLanguageHub

Carina Balbo – Managing Director of My Language Hub

A linguist and educationalist at heart, from an early age, Carina’s love for languages led her to pursue a degree in Translation and in Teaching English as a Foreign Language at the National University of Córdoba, Argentina. She worked part-time as a freelance translator and full-time as a teacher of English and English Literature, and an assistant lecturer at the National University of Cordoba.
After moving to the UK in 2002, Carina started working full-time as a freelance translator while finishing her MA in Applied Linguistics & TESOL (University of Leicester) with a dissertation on Bilingualism. A few years later, she was awarded an MA (Merit) in Management by the London Metropolitan University with a dissertation on Total Quality Management in Secondary Schools. Carina is Certified Localisation Professional, a Member of The Chartered Institute of Linguists (CIOL), and a Chartered Linguist as a Translator and in Education. She is also an elected Member of the CIOL Council, and an avid mentor of fellow linguists who need some guidance and direction in their language career.
Carina combined 25 years’ experience in the translation profession and in foreign language teaching and co-founded My Language Hub with her husband, a language service company based in Hertfordshire, UK.
Carina has recently published a textbook that prepares students for the IGCSE exam in First Language Spanish, and she is currently writing a course for linguists and language professionals who wish to make a career pivot into the translation and interpreting profession.

Hugh Ottewell – Executive Director of My Language Hub

A former British Army Infantry Officer, Hugh initially gained his experience and knowledge of all things Hispanic by means of a degree in Spanish and Latin American Studies. A fluent Spanish speaker with working French and a knowledge of Portuguese, he has developed a
wealth of cultural understanding of the Hispano‐Luso world. Hugh is also a Member of the Chartered Institute of Linguists and a Chartered Linguist (CL), as well as a Spanish examiner for the International Baccalaureate, AQA, and Cambridge International Examinations.
He passionately believes that high quality translation and language delivery are essential elements for the global market. Hugh feels that it is not just what you are saying but how you say it that really
counts. He underpins the concept that technology can assist enormously but the human factor will still provide the necessary polish required to produce first class products.
As the Executive Director at My Language Hub Ltd., Hugh is in a unique position to confidently guide clients in whichever language need they require specialist support. Recently, Hugh became the Chairman of the Business Improvement District (BID) for his hometown, Letchworth Garden City. This role enables him to understand the demands on business in the local environment. As a voluntary position, this allows Hugh to assist in directing efforts to bolster the resurgence of the Town Centre as an attractive location for both business and pleasure.

Total Quality Management in the Translation Profession and its implications for LSPs and Freelance Translators

The aim of this presentation is to consider the relationship between quality, product and service within the translation profession by drawing on aspects of the theory of Total Quality Management (TQM). More specifically, it will look at the implications not just for LSPs, but also for freelance translators.
Part I will give a brief overview of what TQM is and we will discuss the notions of quality, product and service and what they mean in the light of the translation profession. Part II will discuss how the notion of TQM helps LSPs to achieve certification standards such as the ISO 9001. Part III will give a linguist’s introduction to the area of quality management and how freelance translators and interpreters can apply this theory to boost their career. Finally, Part IV will conclude the presentation and will open a Q&A session.


Sue Leschen

Avocate

Director of niche market company Avocate and lawyer linguist Sue Leschen specialises in legal and business French Interpreting and Translation. Avocate also has a training arm and Sue mentors colleagues in legal English and legal terminology. She also sits on CIOL’s Council and their Interpreting Division and Equality, Diversity and Inclusion Steering Groups as well as on NRPSI and NRCPD’s Professional Conduct Committees. She regularly writes and lectures on matters of professional interest and supports the use of properly qualified, insured and security vetted interpreters and translators.

Risk managing our freelance businesses – creating order out of panic

CV-19 brought about an unprecedented global crisis and a professional and personal challenge for many of us. Lessons were learned and insights were gained as a result both by new starters in our profession as well as by more experienced colleagues. Many of us were caught out because our businesses were unprepared to deal with this particular challenge. In short a question of risk management. In 2008 we were hit by the global economic recession, in 2020 by CV-19 and who knows what is round the corner? A second CV-19 spike, possibly another global recession and what about Brexit? On an everyday level risk management is an essential tool in the freelancer’s tool kit. An unexpected email or ‘phone call can completely change our diaries, sickness or family issues can create cash flow problems and a longstanding client may suddenly shut up shop. In the workshop we will look at how to put effective risk indicators and risk management solutions into place in order to safeguard our businesses for the next time round.


Burcu Demirörs

CEO and Co-founder at HeliCo Translation

Burcu Demirörs is the co-founder and CEO of HeliCo Translation based in Turkey. She has been a translator and simultaneous interpreter actively working in the localization industry since 2009, with languages English, German, and Turkish. Burcu studied translation and interpreting at Dokuz Eylul University and simultaneous interpretation at the master’s degree program at Hacettepe University in Turkey as the first “special student”. She translated millions of words and interpreted thousands of hours. She is giving translation and various language services with her team under the titles HeliCo Translation and HeliCo Simultaneous. She is a hard-working and determined individual with a motivated and creative mindset to help her start each day positively and do whatever it takes to reach her goals in life. Burcu is also one of the best woman paragliding pilots in Turkey, which is reflected in the name of her translation company. She believes that one should have a hobby to be passionate about and only by this means, one can stay motivated for growth in business.

To automate or not to automate?
All that’s related to automation in the translation sector

What happened to human translation? When did machines enter our lives? Are they in favour of us or will they take it over?
Luckily for many, unluckily for some, we have been witnessing an era of changes. It affects our lives gravely, it would be unnatural if it wouldn’t affect the translation sector, too.

We are not discussing whether we should stick to the source or not while translating anymore as in times when translation was in the daylight only for sacred texts, but we are discussing how faster and better we can conduct our translation projects and how more affordable the translation service can be provided for clients.

AI entered the translation sector, automation came along with it. All of these changed the sector profoundly. Keeping up with the advancements and adapting to the changes are the keys to standing out in this era. Let’s dive into how automation has affected LSPs and freelancers, which parts of our jobs can be automated better and which not, whether automation works in favour of both freelancer translators and LSPs, how everyone can best position themselves in this era of great changes in the translation sector.


Pablo Romero Fresco

Universidade de Vigo, University of Roehampton

Pablo Romero Fresco is Ramón y Cajal researcher at Universidade de Vigo (Spain) and Honorary Professor of Translation and Filmmaking at the University of Roehampton (London, UK). He is the author of the books Subtitling through Speech Recognition: Respeaking (Routledge), Accessible Filmmaking: Integrating translation and accessibility into the filmmaking process (Routledge) and the editor of The Reception of Subtitles for the Deaf and Hard of Hearing in Europe (Peter Lang). He is on the editorial board of the Journal of Audiovisual Translation (JAT) and is currently working with several governments, universities, companies and user associations around the world to introduce and improve access to live events for people with hearing loss. He has collaborated with Ofcom to carry out the first analysis of the quality of live subtitles on TV in the UK and is working with the Canadian Radio-television and Telecommunications Commission (CRTC) on a similar project in Canada. His Accessible Filmmaking Guide is being used by many international public broadcasters, universities and producers to introduce a more inclusive and integrated approach to translation and accessibility in the filmmaking industry. He is the leader of the international research centre GALMA (Galician Observatory for Media Access), for which he is currently coordinating several international projects on media accessibility and accessible filmmaking, including “ILSA: Interlingual Live Subtitling for Access”, funded by the EU Commission. Pablo is also a filmmaker. His first documentary, Joining the Dots (2012), was screened during the 69th Venice Film Festival and was used by Netflix as well as film schools around Europe to raise awareness about audiodescription.

Respeaking – where audiovisual translation meets accessibility

Ever since audiovisual translation was first used (be it through dubbing, voice-over or subtitling), the need to translate and make accessible live TV programmes has posed a major challenge. Since the 80s, different methods have been used for this purpose, such as the use of standard or special keyboard systems, including Velotype and stenotype. Nowadays, the preferred technique around the world is respeaking, whereby a person known as a respeaker repeats and/or paraphrases what is being said, dictating also punctuation marks, to a speech recognition software, which displays this as subtitles on the screen. Until now, respeaking has been used mostly intralingually, that is, to provide subtitles for live TV programmes and live events in the same language as the audio, for the benefit of people with hearing loss or anyone with no access to the sound. This presentation will focus on intralingual respeaking as a form of accessibility but it will also introduce interlingual respeaking, a recent development that provides instant translation of live TV programmes and events conducted in a foreign language. Given the new scenario caused by the current worldwide pandemic, interlingual respeaking has emerged as an essential tool that brings together translation and accessibility and enables much-needed live online communication across languages and cultures.


Juan Pablo Sans

Juan Pablo is a translator from Universidad Central de Venezuela and London Metropolitan University. 

Having taken business coaching by marketing experts such as Russell Brunson, Tyron Giuliani, Richard Fletcher, Elise Darma, Grant Cardone, Sale Rebellion, Stu Jordan, Paula Aaron, and working with top brands such as Ogilvy, Juan Pablo has slowly become a translator and entrepreneur specialising in social media marketing, traffic and direct response.

His constant contact with social media entrepreneurs and high-level direct response copywriters has helped Juan Pablo gained insights on business and entrepreneurship that he is slowly applying to his own translation business.

Are you selling apples or services?

Probably you say: “services”, right?

So, why are you still adopting a commoditizing pricing strategy such as charging per word?

Want to start charging what you are worth for your translation services, regardless of the project? Easy, charge based on value.

What is it? Value-based pricing is as old as time.

Yet, it seems translation industry is strange to this practice.

In this small workshop, I want to propose a change in the paradigm.

This small change may boost translation’s fees and gain us the recognition we deserve.

Seen in other creative industries including designers, copywriters, content writers, marketers, and many others, this practice may be the game-changer and the needed shake-up the translation industry needs.


Carlos la Orden Tovar

With a double Degree in Translation & Interpreting and in Foreign Language Education in his back pocket, Carlos la Orden Tovar started to travel Europe and America to forge a professional career that has since been linked to Information Technology, Languages and Education.

In the last two decades Carlos has lived and developed his skills in up to 10 different countries, proudly working as a Technology Trainer, Localization Project Manager, School Teacher and Translator. His natural inclination towards learning, sharing knowledge and gathering new experiences has driven his career through a few unbeaten paths, mixing academic and business life.

Over the years, he has worked with dozens of international clients such as Amazon, Microsoft, 3M, Cisco, United Technologies and Nokia, to name a few. He is a regular at translation industry events and loves sharing knowledge with fellow professionals in order to build a better, more human, yet tech-oriented industry lead by happy people.

He lives in the beautiful city of Bologna (Italy) and splits his time as a Lecturer at Universidad Internacional de la Rioja, speaker and freelance Language Consultant and Localizer.

Deconstructing My 5 Biggest Fears as a Translator: A Practical Guide To Thrive Despite Everything

Too much competition. Too little MONEY. Too little time to keep up with all the side quests (client search, training, accounting…). Too many skills requested. Too much!
Do you feel overwhelmed by the road ahead to conquer the translation market and find your perfect spot?
Namely, these fears are:

  • Competition is too harsh, how will I find my spot?
  • Competition is too good and I barely know the basics. How will I ever be up to the task?
  • I cannot devote time to translating AND marketing, attending industry events, accounting, learning and whatnot. How will I ever make any progress?
  • I don’t have enough money to invest in equipment / licenses / advertising, so I am losing potential clients as we speak!
  • This job takes too much time and I cannot keep up with my family, social life and hobbies, and I will feel miserable about it!

Do not worry. We all have been there. In my presentation, I will picture the five most common fears that we translators face —all from direct experience— and overcome them by understanding the best strategies to tackle each issue with easily actionable tips.
Most importantly: Drama-free!


John O’Shea and Stefanie Bogaerts

John O’Shea
Greek-English legal translator, born in Northern Ireland and living and working in London since 2012. He graduated in Law from Queen’s University Belfast and has a masters in European environmental law, and formerly taught environmental, European and company law at QUB. He has also taught Greek-English legal translation skills at Glossologia, a private translation studies centre, in Athens since 2007. He is a member of the Panhellenic Association of Translators and since 2017 has been a member of the Board of FIT Europe.

Stefanie Bogaerts
Sworn translator Polish-Dutch, born in Belgium and living and working in Poland since 2001. She graduated in Eastern European Language and Cultures at the University of Leuven and got postgraduate degrees in public relations, multilingual business communication and management.
She is co-founder and president of the board of Fundacja FreeLING (FreeLING Foundation), a Polish non-profit organisation providing training for translators and interpreters. She is also a member of Lubelskie Stowarzyszenia Tłumaczy (Lublin Translators’ Association) and is actively involved in legislative projects and campaigns to improve working conditions for translators. One of her major interests is the implementation of GDPR requirements in the translation and interpreting sector.

Who’s still afraid of the big bad GDPR wolf?

The GDPR has been in force since May 2018. This means we have all had over two years to put the regulation into practice in our businesses. Some have started the process and have just given up along the way. Some haven’t finished yet and keep postponing things, and not just because of a lack of time. Others have plainly stated they don’t see the need to comply with the GDPR. And many of us still have doubts about how to correctly implement the rules.

Why then has it been -and is it still- so hard to comply with the GDPR? Because it’s difficult to get started on your own, and there has often been little or no guidance along the way. That’s why FIT Europe together with its partners initiated a project to draft guidelines for the translation & interpreting sector. This project seeks to provide the necessary guidance and encourage translators and LSPs to take a more active interest in GDPR compliance.

As a first step FIT Europe launched a survey among translators and interpreters to find out what our sector actually thinks about the GDPR and to what extent freelancers are taking an active approach towards GDPR compliance. Some questions about the GDPR have also been added into this year’s European Language Industry Survey.

During this presentation we will present the results of these surveys and identify the main problems freelancers and LSPs face when implementing the GDPR. We also want to take a closer look at the relationship between freelancers and LSPs from a data protection point of view. We will pay special attention to data processing agreements, which should be a basic tool for GDPR compliance in our sector, but still give rise to a lot of questions and controversies.


David García Ruiz

David García Ruiz has worked as an English and Italian into Spanish language specialist since 2014. He runs his business from Swansea, UK, and he is passionate about helping businesses communicate in Spanish. As an expert in International SEO, David provides seminars and workshops for businesses and translators.

Multilingual SEO for translators: technicalities and services in plain language

SEO for translators is in growing demand, yet such a broad term can still be daunting for many language professionals. I will share general on-page SEO considerations that a linguist must understand to work in this field, as well as explain many “micro services” within SEO that a translator can provide, such as keyword extraction, keyword seeding, SEO optimization or SEO translation. By clarifying many of the technical terms within the SEO world and illustrating the different services translators get enquiries about, attendees will gain valuable knowledge and be able to add another string to their bow.


Expert panel

What’s new in the industry?

From new investments in 2020, through impact of Covid-19 on end clients, to possible post-corona scenarios – top-class experts will let you in on what has been going on in the language industry.


Florian Faes, Managing Director, Slator
Florian is the Co-founder and Managing Director of Slator and host of the weekly SlatorPod podcast. Based in Zurich, Florian Faes spent almost a decade in Asia before launching Slator in 2015. In Asia, he was with CLS Communication (now Lionbridge) as Head Asia-Pacific. Slator is the most up-to-date source of industry news and analysis covering language services and technology. Headquartered in Zurich, Slator runs editorial and research desks in London, Chicago, and Manila and has a presence in Bangkok.
Gabriel Karandyšovský, Nimdzi Insights
Gabriel has worn a few hats throughout his decade in the language industry, from sales, marketing, and creative copywriting to roles in localization operations and finally becoming the Managing Editor of a market research organization, leading Nimdzi’s team of researchers and writers and overseeing the company’s publications. A polyglot and a writer at heart, Gabriel is today helping clients make data-driven decisions about global market entry, researching target demographics, consumer buying behavior, brand awareness, or brand perception.

Jan Hinrichs, Beluga Linguistics
Jan is the founder and CEO of Beluga, a translation company focused on fast-moving companies. In the past 15 years, Jan has been deeply involved in the fast-growing market of web-services and mobile app localization as well as the supportive software infrastructure of online TMS to guarantee smooth and agile translation workflows. In early 2019 he started the global LocLunch movement. With more than 500 events worldwide it has added a new layer to the translation and localization industry.
Katie Botkin, Multilingual Media
Katie Botkin has run MultiLingual magazine’s content since 2008, and is now the Editor-in-Chief of MultiLingual Media. She has bachelors degrees in French and journalism, summa cum laude, and a master’s in applied linguistics. She has taught English on three continents and done freelance writing and editing around the globe.
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Wojciech Froelich, Argos Multilingual
Wojciech Froelich has 20 years’ experience in localization engineering. He is VP of Solutions Engineering at Argos Multilingual where he leads a team of experienced engineers who are responsible for building customer-oriented localization workflows and providing internationalization consultancy and software engineering support. He focuses on integrating authoring, automated translation management and multilingual publishing systems.
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Miloš Milovanović, TAUS
Miloš has joined TAUS to help with business growth and steer the business strategy with his 9 years of experience in sales, business development and marketing. Miloš has vast experience in B2B and B2C business, on operational, leadership and strategic level, in a fast pace, international and dynamic environment. He is the Head of Business at TAUS.
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Anne-Maj van der Meer, TAUS
Anne-Maj van der Meer is a marketing professional with over 10 years of experience in event organization and management. She has a BA in English Language and Culture from the University of Amsterdam and a specialization in Creative Writing from Harvard University. Before her position at TAUS, she was a teacher at primary schools in regular as well as special needs education.
Anne-Maj started her career at TAUS in 2007 as the first TAUS employee where she became a jack of all trades, taking care of bookkeeping and accounting as well as creating and managing the website and customer services. For the past 5 years, she’s been working in the capacity of Events Director, chief content editor and designer of publications. Since 2020 she also manages the TAUS online training platform.
Anne-Maj has helped in the organization of more than 35 LocWorld conferences, where she took care of the program for the TAUS track and hosted and moderated these sessions.

Frances Fenn

SDL

Frances Fenn is an experienced Channel and Partnerships Manager with a demonstrated history of working in the information technology and services industry. With over 10 years of experience in various roles at SDL, Frances is currently the Sales Director for Channel & New Markets at SDL. Fran thoroughly enjoys attending Industry events and networking with fellow translation professionals.

Introducing SDL Trados Studio 2021

Gain an overview of what’s new in the latest edition of the world’s favourite computer-assisted translation (CAT) tool. Grasp Studio 2021’s latest features and enhancements including:

  • SDL Trados Live
  • Custom Placeables
  • Translation Quality Assessment (TQA)
  • Advanced Display Filter
  • Integrated AppStore
  • SDL Community Inside