KTLC2024 Speakers (more to be announced soon)

Yani Golocovsky

LSP Operations Analyst, Nimdzi Insights; Facilitator in Training and Coaching, YG Localization Consulting and Training Services

Mentor in the Program

Mentorship as a response to cha(lle)nges in the industry

The Women in Localization Mentoring Program offers a structured platform for career advancement, connecting mentees with mentors in the localization industry. Since it was founded, the program has grown substantially, boasting impressive numbers of participants and success stories. Mentorship transcends job changes, offering a pathway for continuous learning, professional growth, and the joy of shared success. But how can it benefit you? For companies, structured mentorship fosters employee growth, enhances retention, and cultivates a supportive workplace culture. Individual professionals, on the other hand, benefit from mentorship by gaining insights, expanding networks, and accessing opportunities for personal and professional development. Who can become a mentor? Anyone with expertise and a willingness to share it. Finding fulfilment in supporting others' journeys is guaranteed! And who can become a mentee? Anyone seeking objective feedback and career insights, willing to explore new opportunities in a friendly professional environment. Who are we? Joanna Tarasiewicz (Mentorship Program Manager, Women in Localization), Yani Golocovsky (Mentor in the Program), and Zuzanna Wnuk (former Mentee in the Program, current Mentorship and Education Manager, Women in Localization Program Chapter). Let us share our perspectives on why mentorship can be an answer to cha(lle)nges in the l10n industry!

Zuzanna Wnuk

Women in Localization Poland Chapter

former Mentee in the Program, current Mentorship and Education Manager, Women in Localization Program Chapter

Mentorship as a response to cha(lle)nges in the industry

The Women in Localization Mentoring Program offers a structured platform for career advancement, connecting mentees with mentors in the localization industry. Since it was founded, the program has grown substantially, boasting impressive numbers of participants and success stories. Mentorship transcends job changes, offering a pathway for continuous learning, professional growth, and the joy of shared success. But how can it benefit you? For companies, structured mentorship fosters employee growth, enhances retention, and cultivates a supportive workplace culture. Individual professionals, on the other hand, benefit from mentorship by gaining insights, expanding networks, and accessing opportunities for personal and professional development. Who can become a mentor? Anyone with expertise and a willingness to share it. Finding fulfilment in supporting others' journeys is guaranteed! And who can become a mentee? Anyone seeking objective feedback and career insights, willing to explore new opportunities in a friendly professional environment. Who are we? Joanna Tarasiewicz (Mentorship Program Manager, Women in Localization), Yani Golocovsky (Mentor in the Program), and Zuzanna Wnuk (former Mentee in the Program, current Mentorship and Education Manager, Women in Localization Program Chapter). Let us share our perspectives on why mentorship can be an answer to cha(lle)nges in the l10n industry!

Patrycja Brzostowska

Summa Linguae Technologies

MT systems quality assurance

What is the role of human translators in the development of machine translation systems? We will discuss various methods for checking translation quality, including both automatic techniques and the involvement of human annotators. Gain insights into how reference data sets are created and maintained to ensure high-quality translations. Join us to learn more about the intersection of human expertise and machine technology in language translation.

Maria Dembska-Czerniawska

Allegro

MT systems quality assurance

What is the role of human translators in the development of machine translation systems? We will discuss various methods for checking translation quality, including both automatic techniques and the involvement of human annotators. Gain insights into how reference data sets are created and maintained to ensure high-quality translations. Join us to learn more about the intersection of human expertise and machine technology in language translation.

Michał Antczak

Growing toward the future: Personal Development for Your Career and Professional Development

Kris Girrel

Growing toward the future: Personal Development for Your Career and Professional Development

Ellen Singer and Wojciech Ostrowicz

"The power of poetry" - walk-in workshop

This walk-in workshop is based on the workshop Joanna Pawulska Saunders and Ellen Singer gave at KT/TLC gave in 2022. Wojciech Ostrowicz attended and participated enthusiastically which is why I will be joining forces with him to host this version in Polish. Joanna, Wojciech and I believe that it is important to play with words, not just focus on meaning, but also on shape, sound, … You can join us for a single exercise, or for many; you can take the pages home and work on them when you feel the need to play with words. We leave this up to you. Each exercise is based on a different type of poem, which we explain at the top of the page. Wojciech and Ellen are ready to help you if anything is unclear. We look forward to see you!

Josef Kubovsky and Beata Janaszkiewicz-Cavalcanti

Nimdzi Insights — Website

Future-Proofing the Translation Industry: Harnessing Technology and Embracing Emerging Trends

How can following trends and the latest decisions help us prepare for industry changes? In this session, Nimdzi will share its expertise and draw a picture of the latest enterprise-level decisions and their impact on translation professionals. We will also discuss the expectations for the future, following the newest report prepared by Nimdzi.

Virginia Katsimpiri

VTranslations | VMentoring — Website

Founder

Optimise your LinkedIn profile to attract more direct clients

LinkedIn Profile Optimisation Workshop: Ready to address AI and new cha(llen)ges?

Izabela Mrochen

MultiAccess Centre — Website

The EAA Impact: Reshaping Translation and Localization for Accessibility

In the evolving landscape of the translation and localization market, the advent of the European Accessibility Act (EAA) has catalyzed a paradigm shift in the digital skills required by professionals. The Translation Quality Guidelines, now face a challenge in aligning with the comprehensive accessibility standards mandated by the EAA. The EAA is transforming the translation and localization industry, demanding new digital skills to meet its accessibility standards. Professionals must now urgently upgrade their abilities, particularly in creating accessible websites, mastering assistive technologies, and producing content compliant with the EAA's strict criteria, before its enforcement in June 2025. In the realm of translation and localization, the implementation of the EAA presents several challenges. This requires not only technical expertise but also a shift in mindset towards prioritizing inclusivity. Additionally, there is the challenge of ensuring that all digital content, regardless of language or cultural context, meets the EAA's accessibility standards. This often involves additional layers of complexity, such as adapting idiomatic expressions and local references to be understandable and accessible to all users, especially those who use assistive technologies. Moreover, the rapid pace of technological advancements means that translators and localizers must continuously update their skills to stay abreast of new tools and methods for creating accessible content.

Robin Ayoub

Lionbridge, Canadian Language Industry Association

TBA.

TBA.

Nicolas Jadot

Trendyol — Website

Localization Lead

New tech, same quality: Localization at Trendyol

This presentation explores how Trendyol's localization team is evolving to meet the demands of a rapidly expanding e-commerce platform. As Turkey’s first "decacorn," Trendyol serves customers in 10 languages across Europe and EMEA, with our localization team managing a diverse range of content needs. We are transitioning from traditional human translation to a blend of linguists, machine translation and AI-driven workflows, all while expanding our scope to include a variety of language-based projects. The importance of localization quality—how we define, measure, and act on it—has grown as we implement various frameworks to ensure consistency and mitigate risks. But wait: what do we mean by “quality”? Key insights include the need for speed, understanding tradeoffs, iterative improvements, and regular audits to meet stakeholder expectations. Our approach focuses on early quality refinement, cross-team collaboration, and addressing broader patterns to enhance the localized experience across all platforms. Join us to discover how we are setting new standards in localization at Trendyol.

Simone Toccacieli

Formerly of Ubisoft Montréal

Localization testing for video games. Benefits and challenges

TBA.

Sabina Jasinska

Codec AI

Chief Growth Officer

Don't. Do. This.

Drawing from over 15 years of experience in senior leadership roles in fastest growing LSPs, London-based startups, as well as working as a marketing consultant for Nimdzi, we will unveil the common traps that businesses fall into during their growth journey. From witnessing visionary CEOs lost in fairy tales to the perilous task of rearranging deck chairs on the Titanic, we’ve seen it all. We will delve into the dangers of prioritizing rebranding over client satisfaction, the folly of cutting costs that don't drive revenue, and the risks of losing focus on what truly matters in pursuit of quick revenue. Time is precious, and in today's fast-paced landscape, small businesses can't afford to make costly mistakes. 10 Things Not to Do When You're at 10"" - a cautionary guide to avoiding talent drain, missed opportunities, client dissatisfaction, and loss of market share, followed by vital steps businesses must take to thrive in competitive environments. Learn from real-world bad examples to ensure your business navigates the path to growth effectively.

Carlos la Orden Tovar

InsideLoc Language Services

Freelancer

Belly of the Beast: Building Empathy and Rapport with LSPs

Language Service Providers. Translation Companies. Agencies. Call it whatever you want. A necessary evil? Freelancers must often work closely with LSPs to ensure a steady pipeline. However, their processes, tools, and communications (and sometimes rates and methods) may not be aligned with our expectations, leading to misunderstandings, communication issues, and flawed deliveries. Can we fix this ourselves? We are certainly not on top of the food chain, but experience and plenty of trial-and-error show there are highly effective techniques to align with PMs and be listened, engage in productive feedback exchange, and work towards a satisfactory relationship for both sides. I will share success stories with a happy ending born out of seemingly unsurmountable problems, building empathy and rapport as the key to providing the best possible service and increasing our profile within their freelance database.

Gosia Głowacka

Great Words

CEO

When clients drive you nuts

Imagine it's Friday afternoon. The week left you exhaused and yearning for some hard-earned time away from your computer. Just a few small things and helllloooo weekend! Then you notice an email from your client - the subject line already hints he's not a happy camper. When you read further, first your're surprised but by the end of the message you're furious! What was in that email that triggered you so much? Doesn't matter, you write a short but really charged reply and hit send. Have you been there? Do you know this place? What are the chances that, once your head cools down, you wish you could go back in time and rephrase your reply - now you know how! How about prevention? What if I tell you there are 4 simple steps that could help you not to step into this s...ituation in the first place? They are so universal you can rely on them in any difficult situation, no matter the context. Practice those steps with me and learn how to never hear criticism, nagging or complaints ever again.

Magda Matylla

Translation Process Manager

How large is the influence or Large Language Models on translation and localization

I would like to explore the use of Large Language Models in different corporate areas like content production, localization, customer support, communication and research. First, I will shortly describe the concept of Large Language Models. I will present an overview of the areas where LLMs can be used and highlight its advantages. Secondly, I would like to present real use cases of LLMs as applied in the company I work at as Translation Process Manager. I will mention how I use LLMs to facilitate translation and localization process but also provide examples how other departments implement LLMs to reach their goals. The next part of my presentation will concentrate on interesting facts and discoveries regarding LLMS, as well as problematic aspects and potential risks LLMs might pose. Because I also work as a freelance linguist and localisation specialist, who is directly impacted by this disruptive technology, I would like to conclude my speech by looking at how linguists can navigate this change. Is it time for translators to give up or perhaps new bright opportunities await us? These concluding thoughts will hopefully open a discussion between conference participants facing this cha(lle)nge and will motivate us to share experiences and ideas of how to navigate the new reality.

Katsiaryna Sokolovskaya

You could do better! (and other useless feedback)

I’ve been working in translation quality assurance for many years and I love errors. Errors can give us a lot of valuable information, they give us a chance for improvement, growth, and change. However, we can learn and improve only with the proper feedback. Feedback can be valuable or useless, encouraging or demotivating. To provide good feedback we should set clear expectations to avoid any miscommunication and misunderstandings. When the linguists receive this feedback, they should not feel that they are estimated as a person, and instead they are just is given information and tools that will allow them to avoid making the same mistakes in the future. I will share some examples from my experience and from the experience of my fellow translators. We’ll talk about error classifications and analysis, as well as about personal communication between translators and reviewers.

Miguel Cerna

Verve — Website

Managing Partner

Dive into the largest and most enduring contracts pool for language professionals

From the time I was six years of age, I've been an avid observer of human behavior, seeking the universals that transcend demographics. I believe I've discovered at least two universals that are highly relevant to the language industry. At the #KTLC2024 in Warsaw, I will share these insights with you, so you can leverage them to enhance your professional journey as I have. I intend not to suggest how you should do your job, instead, I'll offer something far more valuable: an undeniable truth that every language professional needs to hear to thrive. Additionally, I'll outline a strategic path you can follow to secure your market share and elevate your career. Join me to uncover these universals and map a course towards success as a language professional.

Yuka Nakasone

Global Chamber — Website

Executive Director, Spain

TBD - Workshop on how to navigate this constantly changing environment

We will be presenting an interactive and in-person workshop to guide the participants through a process to realize how they need to be in this constantly changing world. Switching the focus from doing to being to being in the state from which the actions stem out. This creates completely different outcomes doing the same or taking the same actions. Also, make people realize how we can align goals that takes us to the directions of our north start, and honoring the values of who we are.

Uri Bruck

Is it Safe to Use the Machine?

Assessing the risks involved with using machine translation for various types of translations. Safety instructions in technical translations are very different than fleeting headlines. Assessing the risk for different actors (freelancer/agency) and presenting it to the client.

Stephen Rifkind

Gaguzia Translations

Freelancer

In praise of project-based pricing

The last bastion of fools is tradition, to paragraph Steven Erikson. Traditionally, quotes for translation and related services have been framed per word. This method, still active, ignores that the fact that all words are not created equally. Word counts from language to language can greatly differ; formatting can add significant time; the requirement for precision may involve extra time for checking terms; and some texts are simply harder and slower than others, to name just a few factors. Consequently, I have been quoting by project for over 10 years now and highly recommend the practice. I will discuss the reasons in favor of project-based quotes, how to prepare the quote, and customer reaction.

Nazanin Azari

Nations Translation Group

Director of Operations

Title: Achieving a Seamless 360-Degree International User Experience: Insights from Software Localization and Internationalization Perspectives

In today's interconnected world, achieving a seamless international user experience (UX) is paramount for software products aiming to expand their global footprint. This abstract delves into the critical components of software localization and internationalization strategies necessary to cultivate a comprehensive 360-degree international UX. Beginning with an exploration of localization, it discusses the intricacies of adapting software to diverse linguistic and cultural contexts, emphasizing the importance of linguistic quality assurance, culturally sensitive design, and efficient workflow management. Moving forward, the abstract examines internationalization, highlighting the foundational practices required to build software that is inherently adaptable to various languages, regions, and user preferences. Key considerations such as Unicode support, locale-specific formatting, and flexible content architecture are explored in detail. Furthermore, the abstract addresses the integration of emerging technologies, such as machine learning and natural language processing, to automate and optimize the localization and internationalization processes. By synthesizing insights from software localization and internationalization perspectives, this abstract provides valuable guidance for businesses striving to deliver a seamless and immersive user experience across global markets.

Valentyna Ushchyna

Lesya Ukrainka Volyn National University

Professor and Chair of the English Philology Department

Cha(lle)nges of New Age: from Translation to Transcreation

As the humanity continues its steady movement towards new ways of communication, translation continues to play an important role of a cultural, informational, and social mediator. This presentation will offer a look at translation as transcreation – creative adaptation of a source language text / message that meets a variety of needs of the target audience – cultural, professional, social, and linguistic. The process of transcreation involves all the necessary linguistic transformations, as well as recreation and modification of worldviews, ideologies, values, and symbols. Thus, in the process of transcreation the translator should be aware of differences in perception, conceptualization, and interpreting culture. Transcreation focuses not so much on the textual information and structure as on the message contained in the text, on reaching the same pragmatic goals and producing the same rhetorical effect while addressing a new (target) audience. Consequently, in transcreation, the focus of a translator is on the meaning and the intended reaction of the audience, and the key element of a successful transcreation is moving away from the source text, at the same time concentrating on the context and worldviews, comprising differences in culture, values, ideologies, social semiotics etc.

Dolores Rojo Guiñazú

Lift Value Translations & Consulting, LLC — Website

Managing Director

Unleashing your voice with a Podcast

Our profession keeps on evolving and changing. We have to adapt, transform and keep abreast of a myriad of new trends, AI technologies, while at the same time remaining true to ourselves. As linguists, we need to raise our voices. Our business does not have to be a cookie-cutter service. In this session, you will learn an innovative and original Marketing Strategy to create your own career plan with a podcast. All the steps, from planning and recording to publishing and promoting. Some valuable tips from skilled storytellers in books, podcasts, and movies will be shared. Through specific techniques, you will incorporate elements that resonate with your own style. You will be able to add this social media to your toolkit and advance in your career.

Lucía Gutiérrez

Langwide Solutions — Website

CEO

Inclusivity in the workplace: how can I gain experience if nobody gives me an opportunity?

What is the future of our industry? It doesn't all have to be related to AI, but there are also other challengues that our industry faces. One of the biggest ones is our workforce. It is difficult for recent graduates to join the industry. You can study translation at university but... what happens afterwards? Very few people want to hire you. In most cases, either you work for peanuts, get an intership (if you are lucky) or work for (almost) free to get the desirable three years experience that most companies ask you to have.This is discouraging and makes it necessary for younger generations to have some money aside during the first years in the workforce. Many of them can't make it and they are forced to go to other industries. Let's get together and discuss options and solutions to make our industry desirable for younger and fresh generations!

Sue Leschen

Avocate Legal and Business French Services Ltd — Website

Director

ALL CHANGE, ALL FOR THE BEST?

The Pandemic was an unprecedented challenge for language professionals everywhere. Suddenly everything went (and stayed) online. This interactive session will question whether or not we think that this has been to our advantage? Interpreters can now work anywhere at anytime but are now challenged by global and not just national competition resulting in downward pressure on rates. Translators are challenged by AI with the possibility that human translation will become obsolete - with only experts in their fields monitoring machine produced work. CPD is available online anywhere at any time and can be more cost effective than on site attendance but is no substitute for the sort of networking that goes on around the coffee machine at in person events. So what is the solution? Embrace change or diversify or leave the profession altogether? These are real questions that real people are asking.

Dorota Pawlak

DP Translation Services

A quick guide to AI-based image localization

AI image generators work like magic if you know how to use them. But are these tools smart enough to understand cultural nuances? Can you use DALL-E 3, Midjourney, Adobe Firefly, or Ideogram to create images that resonate with local consumers? What about adding text in foreign languages? In this session, you’ll learn how to use AI image generators for image localization purposes. You’ll find out how to choose the right tool, how to write prompts, so that the tool listens, and how to make sure your image is adapted to the target audience. You’ll see many handy tools in action, learn about risks and copyrights, and discover a 10-step method for effective AI-based image localization.

Juan Pablo Sans

Email Nerds Official — Website

CEO

Escape the Ai-mageddon and get premium clients

"AI will take your job! That’s for sure. And if it doesn’t, it will reduce many to being post editors. It’s the Ai-mageddon… Or is it not? What about if there’s a way to find high paying clients and enter the premium market even in times when AI seems to be taking over? In this presentation, you’ll discover how the shifts I made to my copywriting business have helped me land high paying clients and get into the premium market online… Even if my native language is Spanish and even if I’m not the most “exquisite” copywriter in the world."

Gentian Cane

Independent Professional

Language Services Professional

Pricing pressure: A threat or opportunity for independent translators?

Price still remains a vital element for all players in the translation industry nowadays. It’s obvious that pricing serves as a driving factor for both independent translators and language service companies. The market still exists and continuously develops, probably and mostly because of price and the money value it brings to all. The major players in the translation industry strive for growth, success or sustainability. Among all, independent professionals and LSC-s or direct clients have one thing in common: they work hard to achieve a win-win situation. But this can’t happen without price optimization by both parties. This is exactly the case in which the pricing pressure occurs. The independent translators on one side, and direct clients or language services companies on the other side, aiming both to optimize their money value, usually exert pressure in terms of pricing: LSC-s intend to offer a price as lower as possible while independent translators tend to ask for a price as higher as possible, but fairly and reasonably acceptable. From the independent professionals’ point of view, are there threats or opportunities associated to pricing pressure? Of course, yes. There can be potential threats mainly for experienced and well-paid translators, but on the other side, pricing pressure could create great opportunities in case they’re well identified and wisely used.

Eugenia Urrere

Indigenius

Founder

Challenges in localizing indigenous and underrepresented languages

There are more than 7,000 languages around the world, but only 20 of them represent 50% of the world's speakers. In Latin America, the most popular languages are Spanish and Portuguese, but there are many other languages of equal richness and value. We already know the critical role of localization in expanding global access to content and championing linguistic diversity. While the rapid growth of machine translation expands the availability of content, a significant disparity in linguistic representation remains, for example for the 560 indigenous languages of Latin America. Despite progress, challenges persist, spanning linguistic, data, resource, technical and infrastructure issues. Government recognition and support are identified as crucial factors, and case studies, such as Bolivia's linguistic corpus initiative, illustrate their impact.

Emal Ghamsharick

Germling — Website

Terminology: Consistent is good enough

A large amount of MT-PE effort goes into cleaning up inconsistent terminology in the target text. APIs between CAT and MT still process texts sentence by sentence, so there's a high risk of the same source term being translated different ways. Even customers with no translation experience can easily spot these errors. Quality metrics tend to neglect this issue, although it has a huge impact on costs and quality perception. Even with glossary injection or training of MT engines, it's hard to fix. Few-shot customization of LLMs for translation purposes seems to offer some improvement. I'm talking about my own test results and why it's hard to transfer improvements from test cases into production.

Panel: Rodrigo Cristina, Naomi Voet and Adelina Cristóvão

One-Woman Localization Team: How to Survive and Thrive

We often talk about large and growing localization operations. But in many companies, there are localization teams composed of just one person. In this panel, three such one-person woman managers of localization teams will share their personal stories. They’ll discuss how and why they assumed these roles, how they work to expand their sphere of influence, and what career progression options they envision.

Michał Kasiński and Małgorzata Gembala

Precisely — Website

Senior Globalization Engineer (Michał) / Senior Globalization Release Manager (Małgorzata)

Embracing Change: The Role of Human Input in AI-Driven Localization

In our presentation, we offer an enterprise customer perspective on the transformative impact of AI in the localization industry. We delve into the cutting-edge technologies and practices that IT companies are leveraging in 2024, while addressing critical considerations such as data security and intellectual property protection. Our discussion extends beyond the technological realm to explore the evolving roles and responsibilities of linguistic teams in this new landscape, emphasizing the enduring value of human expertise and talent alongside AI automation. We want to draw the audience's attention to the fact that combining the human touch with AI-based tools and solutions can deliver the best final result for the customer. By selecting our topic, conference attendees will gain invaluable insights into navigating the complex intersection of AI and localization, empowering them to meet the challenges of today and embrace the opportunities of tomorrow.

Sohrab Gebraeil

Lingsom — Website

Part-owner

AI (Adaptive Intelligence)

Stories of my grandparent’s rigidity regarding usage of any new household machines. Them fighting the change. Moving on to my youth and making the decision to leave my home country Iran with the help of a smuggler through the mountains to Turkey and the Cha(lle)nge it was. (I am not a criminal nor WANTED, just hadn’t gone through military service 😊) I will move on to starting an Interpretation company in Finland and its Cha(lle)ges. Then developing a software, its Cha(lle)ges. I will move on to future Cha(lle)nges, known and scary like AI or global warming. The focus will be on Change as the only constant of life and the Adaptive Intelligence of us humans. If allowed, I will continue with 60 minutes workshops, breaking to groups, discussing different aspects of Change in the industry for the first 40 minutes, rotating few members of each group every 10 minutes. The last 20 minutes will be a summary of each group’s subject and the summary of discussions. In conclusion, we are made to Adapt and the way is to participate in the change.

Sintija Kivlina

SameSystem UAB — Website

Localization manager

Localization is not about translations

Same old statement, but must be repeated again and again. I emphasize the importance of diverse viewpoints within the localization community. How different roles, backgrounds, specializations contribute to a more resilient and dynamic industry. Often forgotten abbreviation DTP (desktop publishing) - is that a design team responsibility or teamwork? DEI (diversity, equity, inclusion) - only HR topic or an important metric which helps to grow ROI?

Andrea Barp

International SOS — Website

Language Manager

Adapt or Resist

Panel discussion with questions from the audience about critical topics surrounding AI in localisation. Topics [Context] AI has multiple applications. When it comes to localisation, what do customers and end users expect? [The positives] What are the clear benefits of AI in translation? [The challenge]. What does “human in the loop mean”, also from an ethical point of view? [Survival] How can we adapt and stay relevant in the age of AI?

Teresa Toronjo

Malt — Website

Localization Manager

Localization Audit: Aligning Needs with Goals

When I joined Malt more than one year ago my first task was to conduct a localization audit. During this talk I would like to share what a localization audit is, how it can be conducted and how the results can be aligned with you company objectives to turn localization from a passive contributor to a strategic partner.

Hanna Yarash

Elbax — Website

Chief Content Officer

Feeling the Future: AI's Role in Localizing Emotions

If there is one thing that makes human beings different from any other species is our ability to feel. It is through our emotions that we build our stories of growth, create a positive impact, and inspire others to overcome challenges. In the world of sharing stories and messages, it's not the words that truly matter, but the feelings behind them. Now, what happens when non-human tools, such as AI, step into the process? In my presentation ""Feeling the Future: AI's Role in Localizing Emotions,"" we'll discuss real-life examples where AI has both succeeded and faced challenges in capturing true human emotions. We'll go through a very special journey to discover how emotion perception differs among countries, whether AI can translate text while retaining the laughter, anger, and sincerity that unite us all as humans, and finally, can AI actually feel emotions? The time has come to bridge the gap between text and emotion, between humanity and technology. The time has come to put our feelings first.

Barbara Fedorowicz

Smith & Nephew — Website

Global Translation Services Manager

How embracing AI in your localization process can bring your Linguists time and effort savings?

I would like to share a business case on how you can build a process in which your Linguists actually like and appreciate working with AI. Pairing the power of LLMs and your high-quality Translation Memories to serve your process with four customized translation engines producing better "raw machine translation". Simultaneously, testing and learning how to engineer helpful prompts to make the Post-Editing efforts less mundane and repetitive, leaving more time and space for creative linguistic work. These are just some changes and challenges we have taken head-on in our in-house translation team in Smith & Nephew in 2024. It resulted in our Linguists actually like the AI instead of despising it, or being afraid of it. I want to share our journey to inspire the conference participants.