KTLC2024 Speakers (more to be announced soon)

Cristian Modesto

Arcadia Translations — Website

Chief Revenue Officer

How to Integrate AI Tools with an LSP's Business Development Process

A brief introduction will be given on AI tools that can help business owners or sales staff to optimize, accelerate, and improve their sales process. The introduction will focus on providing practical tips, such as URLs, explaining subscription systems, and advice on which tools to use. Next, we will proceed to demonstrate through practical tips how to use these tools to speed up tasks like Lead Generation, Content Creation, and Mailing. Additionally, AI graphic design tools will be presented to accelerate the creation of presentations and email templates. To close the talk, a brief hypothetical analysis will be presented on what these tools will offer in the near future in the world of Outbound Marketing and Sales. Tips will be provided on how to get started and take the first steps for those who haven't done so yet, and some data on social media channels that may be useful for those who have already started using them.

Cristian Modesto graduated from the University of Buenos Aires as a Legal Certified Translator and Interpreter. He co-founded Arcadia Translations in 2008, and currently serves as the Chief Revenue Officer for the Company,

Cristian is also the General Manager of Ark One Studios, which he co-founded in 2020 as a result of the significant growth of Arcadia’s Media Localization Unit. He is responsible for the overall management of the company, which provides Media Localization, as well as additional services such as Marketing, Music and Sound Design, Audiovisual Content Generation, and Influencer Management for Video Games and Entertainment Companies.

In March 2023, Cristian was elected as the new President of the Argentine Association of Language Services (AASL). AASL was founded in 2017 with the aim of representing Argentine companies that are part of the translation industry and related activities, both locally, regionally, and internationally.

Visits: 0

Sabina Jasinska

Codec AI

Chief Growth Officer

Don't. Do. This.

Drawing from over 15 years of experience in senior leadership roles in fastest growing LSPs, London-based startups, as well as working as a marketing consultant for Nimdzi, we will unveil the common traps that businesses fall into during their growth journey. From witnessing visionary CEOs lost in fairy tales to the perilous task of rearranging deck chairs on the Titanic, we’ve seen it all. We will delve into the dangers of prioritizing rebranding over client satisfaction, the folly of cutting costs that don't drive revenue, and the risks of losing focus on what truly matters in pursuit of quick revenue. Time is precious, and in today's fast-paced landscape, small businesses can't afford to make costly mistakes. 10 Things Not to Do When You're at 10"" - a cautionary guide to avoiding talent drain, missed opportunities, client dissatisfaction, and loss of market share, followed by vital steps businesses must take to thrive in competitive environments. Learn from real-world bad examples to ensure your business navigates the path to growth effectively.

With over 15 years of dynamic leadership experience, Sabina is a seasoned global B2B marketing leader with a strong background in sales. Throughout her career, she has spearheaded senior leadership roles in operations, marketing, and bid management for top Language Service Providers (LSPs) including RR Donnelley and SDL, driving she’s been responsible for sales and marketing for global startups and scale ups headquartered in London, remaining steadfastly focused on cultivating growth opportunities.

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Carlos la Orden Tovar

InsideLoc Language Services

Freelancer

Belly of the Beast: Building Empathy and Rapport with LSPs

Language Service Providers. Translation Companies. Agencies. Call it whatever you want. A necessary evil? Freelancers must often work closely with LSPs to ensure a steady pipeline. However, their processes, tools, and communications (and sometimes rates and methods) may not be aligned with our expectations, leading to misunderstandings, communication issues, and flawed deliveries. Can we fix this ourselves? We are certainly not on top of the food chain, but experience and plenty of trial-and-error show there are highly effective techniques to align with PMs and be listened, engage in productive feedback exchange, and work towards a satisfactory relationship for both sides. I will share success stories with a happy ending born out of seemingly unsurmountable problems, building empathy and rapport as the key to providing the best possible service and increasing our profile within their freelance database.

With a double Degree in Translation & Interpreting and in Foreign Language Education, Carlos la Orden Tovar started to travel the world to forge a professional career that has since been linked to Information Technology, Languages and Education.

Over the last two decades, Carlos has lived and developed his skills in 10 different countries, proudly working as a Technology Trainer, Localization Project Manager, School Teacher and Translator. His natural inclination towards learning, sharing knowledge and gathering new experiences has driven his career through a few unbeaten paths, mixing academic and business life in an ever-changing global scenario.
Over the years, he has worked with hundreds of international clients such as Amazon, Microsoft, 3M, Cisco, Oracle, RWS, and Nokia, to name a few. He is a regular at translation industry events and loves sharing knowledge and empathy with fellow professionals in order to build a better, more human, yet tech-oriented industry led by happy people.

He currently lives in a sunny small village near Pisa and splits his time as a Lecturer at University of Bologna, Trainer at ISTRAD and Trágora Formación, Event Speaker, and freelance Language Consultant and Localizer. Reportedly, he is a loud musician too.

Visits: 0

Gosia Głowacka

Great Words

CEO

When clients drive you nuts

Imagine it's Friday afternoon. The week left you exhaused and yearning for some hard-earned time away from your computer. Just a few small things and helllloooo weekend! Then you notice an email from your client - the subject line already hints he's not a happy camper. When you read further, first your're surprised but by the end of the message you're furious! What was in that email that triggered you so much? Doesn't matter, you write a short but really charged reply and hit send. Have you been there? Do you know this place? What are the chances that, once your head cools down, you wish you could go back in time and rephrase your reply - now you know how! How about prevention? What if I tell you there are 4 simple steps that could help you not to step into this s...ituation in the first place? They are so universal you can rely on them in any difficult situation, no matter the context. Practice those steps with me and learn how to never hear criticism, nagging or complaints ever again.

Once a full time translator and interpreter, I then became a mum. This new role turned my entire life upside down. From this perspective I stumbled upon emphatic communication and my perception of the world has changed completely. It is precisely thanks to empathic communication that I have started to see more richness, possibilities and depth in life. I am opening up to the new as well as change, both of which I accept with ever so increasing acceptance, trust and gratitude. The transformation I am experiencing inspires me to share what enriches my life. I do this with the hope that it will also support others to experience life more fully.

Currently I am an empathic communication trainer and a coach accredited by the Polish Chamber of Coaching (Izba Coachingu). I invite you to connect authentically and honestly with yourself and others, to get to know yourself and to connect with what is alive in you.

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Helena Marzec-Gołąb & Magdalena Daniel

Translation Co-op

Co-Founder & Lead Translator

Working with an Unquiet Mind

Have you ever felt like you’re drowning, your work and tasks overwhelm you? Perhaps you struggle with effectively managing long-term or complex projects, your memory feels like a sieve and boring paperwork drives you up the wall. Whether you’re going through a mental crisis, living with ADHD and other forms of neurodivergence, or simply want to make your work easier whatever life throws your way, we’re here to present you with some techniques that have worked for us to help with issues such as procrastination, distractibility, time management and other difficulties. We have gathered these insights during years of translation work, therapy and self-development, combining our perspectives to carve out the best professional setting possible, no matter the circumstances and our limitations. During the workshop, we will share our stories and ask you to join us in exercises helpful in making even the most distracted person feel more grounded.

Helena Marzec-Gołąb: translator with over 10 years of experience. Working in English, French and Polish, she specialises in marketing communication, public relations and social sciences and is eager to develop in literary translation and interpretation. Her translations include Moby’s memoir Porcelain. She is currently working on her PhD and when not working, she plays bass in alternative rock bands and reads in bulk.

Magdalena Daniel: associated with the translation industry since 2008. Experienced translator, editor, writer and English teacher. She specialises in translation, editing and proofreading of scientific texts in a wide range of subjects, as well as film subtitles, marketing materials, websites and journalistic texts. She is also interested in literary translation. Long-time volunteer of the TED Open Translation Project. She loves fantasy literature and spends her free time writing her first novel.

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Magda Matylla

STRATO AG — Website

Translation Process Manager

How large is the influence or Large Language Models on translation and localization

I would like to explore the use of Large Language Models in different corporate areas like content production, localization, customer support, communication and research. First, I will shortly describe the concept of Large Language Models. I will present an overview of the areas where LLMs can be used and highlight its advantages. Secondly, I would like to present real use cases of LLMs as applied in the company I work at as Translation Process Manager. I will mention how I use LLMs to facilitate translation and localization process but also provide examples how other departments implement LLMs to reach their goals. The next part of my presentation will concentrate on interesting facts and discoveries regarding LLMS, as well as problematic aspects and potential risks LLMs might pose. Because I also work as a freelance linguist and localisation specialist, who is directly impacted by this disruptive technology, I would like to conclude my speech by looking at how linguists can navigate this change. Is it time for translators to give up or perhaps new bright opportunities await us? These concluding thoughts will hopefully open a discussion between conference participants facing this cha(lle)nge and will motivate us to share experiences and ideas of how to navigate the new reality.

From English language teacher and examiner, through translator of academic dissertations, conference interpreter, localization specialist to a translation project and process manager. Throughout my career I have navigated from mainly language focused jobs to more “back-end”-oriented localization processes. I currently work as a Translation Process Manager in one of the largest hosting companies in Germany. I am responsible for setting up and optimising processes, implementing tools and advocating for localization good practices. Due to my never-ending passion for language and localization industry, I devote my after work time working as a freelance localization specialist and helping companies localise their digital products into Polish. I hold a Master’s degree in English Philology at Adam Mickiewicz University in Poznan, followed by a postgraduate diploma in Translation and Conference Interpretation at School of Interpretation, Translation and Languages in Poznan. In 2023 I graduated a Master’s programme in Technical Communication and Localization at the University of Strasbourg.
I live in Germany with my family. In my free time I enjoy doing sports, listening to true crime podcasts, reading and spending time with my closest ones. I speak fluent English and German.

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Katsiaryna Sokolovskaya

You could do better! (and other useless feedback)

I’ve been working in translation quality assurance for many years and I love errors. Errors can give us a lot of valuable information, they give us a chance for improvement, growth, and change. However, we can learn and improve only with the proper feedback. Feedback can be valuable or useless, encouraging or demotivating. To provide good feedback we should set clear expectations to avoid any miscommunication and misunderstandings. When the linguists receive this feedback, they should not feel that they are estimated as a person, and instead they are just is given information and tools that will allow them to avoid making the same mistakes in the future. I will share some examples from my experience and from the experience of my fellow translators. We’ll talk about error classifications and analysis, as well as about personal communication between translators and reviewers.

Lead linguist working for international tech companies, including 5 companies from the Silicon Valley.
I provide Quality Assessment, develop Style Guides, Glossaries and all kind of training materials. I communicate with translation and review teams, as well as with the clients.
Translator and interpreter with 10+ years of experience.
Some of the projects:
– Audiovisual translation for MTV. I’ve also translated “Peppa Pig” and some movies into Belarusian.
– Consecutive interpretation for the State Forensic Examination Committee.
– Consecutive interpretation for Belarusian and Ukrainian psychologists who are working with PTSD.
– IT projects: everything from UI to legal and marketing content.
Languages:
Belarusian, Russian, English, Polish and Chinese.

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Miguel Cerna

Verve — Website

Managing Partner

Critical Limitations of a Lingua Franca and next big jobs-market for multilingual professionals.

On the basis of international organizational integration and cross-cultural conflict resolution, the normal practice is to choose a lingua franca as the main, or only, language to be spoken by all those involved in cross-department relations or in a conflicting situation. But a lingua franca misses a key element that encourages the willingness to engage in such processes. It is the understanding of such a key factor what matters the most to decide what languages must be included, and how and when, in any process where people from different language backgrounds interact professionally or with the intention to resolve a conflicting situation. This speech and workshop address the limitations of the use of a lingua franca to make organizational integration possible, the challenges faced by organizations and ""integration agents"" alike, and the opportunities that such challenges present to language professionals.

Polyglot behavioral scientist, cross-cultural conflict analyst and health professional. Author of 8 Egos at Work.
He has thirty-two years of multidisciplinary work experience in Greater China, South East Asia, Africa, Russia, Latin America and Europe.
With some overlapping functions, his professional background includes journalism, diplomacy, international trade and market development, customer success, higher education, and exercise for health. Within this area, he has professional interacted with people from over eighty countries, which enriches his understanding of professional behavior across cultures.
Currently, he is Managing Partner at Verve, where he offers two continuing education programs: Global Best and Price Your Worth, and two consulting areas: Organizational Integration and China Relations and mediation. Besides, he is an invited lecturer for EMBA, MBA and undergraduates at different high education institutions.
Dr. Miguel Cerna is also a health professional specialized in exercise for health working with sedentary people and vulnerable populations including pregnancy, postpartum, refugees and other displaced persons.
He is fluent in Spanish, English, Chinese (Mandarin) and advanced in Portuguese.

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Yuka Nakasone

Global Chamber — Website

Executive Director, Spain

TBD - Workshop on how to navigate this constantly changing environment

We will be presenting an interactive and in-person workshop to guide the participants through a process to realize how they need to be in this constantly changing world. Switching the focus from doing to being to being in the state from which the actions stem out. This creates completely different outcomes doing the same or taking the same actions. Also, make people realize how we can align goals that takes us to the directions of our north start, and honoring the values of who we are.

With over 30 years of experience in international business and commerce, Yuka Nakasone helps organizations to be digital and global. Originally from Japan and currently based in Barcelona, Spain, she is also known to be an innovation- and technology-savvy public speaker sharing generously her knowledge through conferences and schools including La Salle at the Ramon Llull University in Spain and the Centre of Translation Studies at the University of Surrey in the UK.

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Armine Abelyan

Translations.AM — Website

Owner, Sole Enterpreneur

Your path from Freelance translator to small business. Change your role.

How you should get prepared in order to leave your role of Freelance translator and move slowly to the small business. What do you need to know in order to organize your business? Manage your own marketing campaigns, social pages and profiles. Manage your accounting and website. Work with internal and external customers, direct or indirect customers. Prepare in advance for the needed resources (translators' base) or human resource management. Meet and manage the new customer challenges. The ratings and price lists. The risks and advantages of small business...

Graduated from Yerevan State University and Paris IV. (2 Masters in Languages)
I have worked more than 20 years in Management for IT companies and Government (Customer Support Department Head for Digital signatures in Armenia and Nagorno-Karabakh).
In 2013 I have moved to freelancing (English, French, Russian languages) and 2 years later, designed my website Translations.am. Registered as a Private Entrepreneur and actually working as a Language Service Provider for foreign and local markets. In the local market we are cooperating with different companies as Law firms, Medical institutions, Banks, Insurance and IT companies. Actually I am working on the design of the second website for translation business and moving slowly to create a company. My target is to create a based office where I will work with language professionals, project managers and marketing professionals in order to boost the translation services and enlarge the number of our customers. My future project is to open 2 or more translation offices in the regional part of Armenia.

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Nicolás Fontana

FAIRLOC

Who knows? Something like a Preacher?

FAIRLOC (Pen sponsor presentation)

I’ve been in the translation industry since 2011, starting my career in Warsaw, Poland with a Multi-Language Service Provider (MLSP). I held various roles including Localization Tester, Senior Test Engineer, and Language Lead, while also freelancing as a Visual Media Translator for Latin America. I later became the Business Development Manager for a Regional Language Service Provider (RLSP) in Fuengirola, Spain. In March 2020, I joined COMUNICA as Sales and Vendor Manager, and have been serving as Sales and Marketing Manager since November 2022. I’ve also held part-time and freelance roles in Representation, Ambassadorship, and Business Development, and am currently assisting Skrapling and FAIRLOC as a part-time BDM. In my spare time, I enjoy learning languages, reading, walking, doing pilates, travelling, and watching movies and series. I also test and rate AI.

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Uri Bruck

Is it Safe to Use the Machine?

Assessing the risks involved with using machine translation for various types of translations. Safety instructions in technical translations are very different than fleeting headlines. Assessing the risk for different actors (freelancer/agency) and presenting it to the client.

I am a translator and a software developer. I have over 25 years experience as a Hebrew English translator Having spent some of my formative years in England and the United States, as well as in my native country, Israel, I grew up natively bilingual. I studied at Beit Berl in English-Hebrew-English Translation Certificate course My specialty fields are : Technical Translations Science Math Music Art Over the years I lectured in translator conferences and in developer conferences.

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Stephen Rifkind

Gaguzia Translations

Freelancer

In praise of project-based pricing

The last bastion of fools is tradition, to paragraph Steven Erikson. Traditionally, quotes for translation and related services have been framed per word. This method, still active, ignores that the fact that all words are not created equally. Word counts from language to language can greatly differ; formatting can add significant time; the requirement for precision may involve extra time for checking terms; and some texts are simply harder and slower than others, to name just a few factors. Consequently, I have been quoting by project for over 10 years now and highly recommend the practice. I will discuss the reasons in favor of project-based quotes, how to prepare the quote, and customer reaction.

Stephen Rifkind has been a translator for some 20 years, working from Hebrew, French and Russian into English. both American and British. He specializes in legal and financial material as well as official documents. He is half American, half French and has lived in Israel for some 30 years. His education is eclectic: BA in Russian Studies from UC Santa Cruz, went to law school at the University of Oregon, teaching credentials in French from Portland State College and an MBA from Leicester University in the UK. He also has been teaching English at the Braude School for Engineering in Israel for 30 years.

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Nazanin Azari

Nations Translation Group

Director of Operations

Title: Achieving a Seamless 360-Degree International User Experience: Insights from Software Localization and Internationalization Perspectives

In today's interconnected world, achieving a seamless international user experience (UX) is paramount for software products aiming to expand their global footprint. This abstract delves into the critical components of software localization and internationalization strategies necessary to cultivate a comprehensive 360-degree international UX. Beginning with an exploration of localization, it discusses the intricacies of adapting software to diverse linguistic and cultural contexts, emphasizing the importance of linguistic quality assurance, culturally sensitive design, and efficient workflow management. Moving forward, the abstract examines internationalization, highlighting the foundational practices required to build software that is inherently adaptable to various languages, regions, and user preferences. Key considerations such as Unicode support, locale-specific formatting, and flexible content architecture are explored in detail. Furthermore, the abstract addresses the integration of emerging technologies, such as machine learning and natural language processing, to automate and optimize the localization and internationalization processes. By synthesizing insights from software localization and internationalization perspectives, this abstract provides valuable guidance for businesses striving to deliver a seamless and immersive user experience across global markets.

With over nine years of expertise in the language solutions industry, Nazanin Azari is a dynamic professional dedicated to driving global SaaS business development through strategic leadership and operational excellence. Her journey has been fueled by a passion for technology, user experience, languages, cultures, and design, culminating in a vision to create inclusive products that empower individuals and businesses worldwide. Specializing in international product management and localization, she has led initiatives to optimize workflows, enhance language quality, and expand market reach, fostering cross-cultural collaboration and delivering exceptional results on an international scale.

As an International Product Manager and Localization Leader, Nazanin Azari’s mission is to bridge cultural gaps and ensure seamless user experiences for diverse audiences across the globe. At companies like Shopify and BlackBird.io, she has spearheaded product localization efforts, developed strategic partnerships, and leveraged data-driven insights to drive international growth. Her expertise spans operational management, cross-cultural sensitivity, and technical understanding, allowing her to navigate complex localization ecosystems and deliver impactful solutions that resonate with global audiences.

Driven by a commitment to excellence and continuous learning, Nazanin Azari brings a multidisciplinary perspective to every project, combining her background in software product management, UX/UI design, and business analytics to drive innovation and achieve tangible results. With a proven track record of success in managing cross-functional teams, optimizing localization workflows, and exceeding client expectations, she is poised to make a meaningful impact at the intersection of technology, language, and culture.

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Valentyna Ushchyna

Lesya Ukrainka Volyn National University

Professor and Chair of the English Philology Department

Cha(lle)nges of New Age: from Translation to Transcreation

As the humanity continues its steady movement towards new ways of communication, translation continues to play an important role of a cultural, informational, and social mediator. This presentation will offer a look at translation as transcreation – creative adaptation of a source language text / message that meets a variety of needs of the target audience – cultural, professional, social, and linguistic. The process of transcreation involves all the necessary linguistic transformations, as well as recreation and modification of worldviews, ideologies, values, and symbols. Thus, in the process of transcreation the translator should be aware of differences in perception, conceptualization, and interpreting culture. Transcreation focuses not so much on the textual information and structure as on the message contained in the text, on reaching the same pragmatic goals and producing the same rhetorical effect while addressing a new (target) audience. Consequently, in transcreation, the focus of a translator is on the meaning and the intended reaction of the audience, and the key element of a successful transcreation is moving away from the source text, at the same time concentrating on the context and worldviews, comprising differences in culture, values, ideologies, social semiotics etc.

VALENTYNA USHCHYNA is a Professor and Chair of the English Philology at Lesya Ukrainka Volyn National University of Lutsk, Ukraine.
Her area of specialization is linguistics and English as a Foreign language and her academic interests concern relations between language, risk, gender, discourse and society. After obtaining her BA and PhD in Linguistics, she spent a year as a visiting scholar at The University of Mississippi in Oxford (USA). She also worked as an intern of US-Ukraine Foundation NGO team and as a teacher of the Ukrainian language at Rosslyn Language School in Washington DC in summer 2000.
Since 2000, she has been teaching a range of courses including stylistics of the English language, discourse studies, political linguistics, and sociolinguistics. Her involvement in critical discourse analysis, cognitive linguistics and discourse psychology have led her to focus her research on the notions of risk and stance. She is the author of various articles (e.g. Manipulative use of RISK as a stance in political communication. Discourse and Society, Sage, 2018 (Volume 29, Issue 2) – 198-221), monograph chapters and a book “Stancetaking in the English Risk Discourse: A Sociocognitive Perspective” (Vezha-Druk, 2015. In Ukrainian).
In 2019-2020, Valentyna Ushchyna was a Fulbright visiting scholar at Linguistics Department of University of Pittsburgh (research project “Intersubjective Dynamics of Stancetaking on Risk: From Individual Cognition to Social Order”).

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Dolores Rojo Guiñazú

Lift Value Translations & Consulting, LLC — Website

Managing Director

Unleashing your voice with a Podcast

Our profession keeps on evolving and changing. We have to adapt, transform and keep abreast of a myriad of new trends, AI technologies, while at the same time remaining true to ourselves. As linguists, we need to raise our voices. Our business does not have to be a cookie-cutter service. In this session, you will learn an innovative and original Marketing Strategy to create your own career plan with a podcast. All the steps, from planning and recording to publishing and promoting. Some valuable tips from skilled storytellers in books, podcasts, and movies will be shared. Through specific techniques, you will incorporate elements that resonate with your own style. You will be able to add this social media to your toolkit and advance in your career.

Dolores Rojo Guiñazú is a Certified Sworn Translator, Judicial Interpreter, Copywriter, and International Copyeditor specializing in healthcare, marketing, legal & corporate communications. She works with teams for Global Agencies and direct clients. She holds an MBA in Marketing from Universidad del Salvador (USAL) & Albany University in New York. As a QA Specialist and ISO auditor, she has been lecturing on ISO Standards, Quality Management processes, and the podcast world.

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Lucía Gutiérrez

Langwide Solutions — Website

CEO

Inclusivity in the workplace: how can I gain experience if nobody gives me an opportunity?

What is the future of our industry? It doesn't all have to be related to AI, but there are also other challengues that our industry faces. One of the biggest ones is our workforce. It is difficult for recent graduates to join the industry. You can study translation at university but... what happens afterwards? Very few people want to hire you. In most cases, either you work for peanuts, get an intership (if you are lucky) or work for (almost) free to get the desirable three years experience that most companies ask you to have.This is discouraging and makes it necessary for younger generations to have some money aside during the first years in the workforce. Many of them can't make it and they are forced to go to other industries. Let's get together and discuss options and solutions to make our industry desirable for younger and fresh generations!

Lucía Gutiérrez, a dynamic project manager with a passion for delivering exceptional localization solutions. With a keen eye for detail and a knack for problem-solving, Lucía brings a wealth of experience in managing diverse projects across various industries.

As a seasoned professional, she has successfully spearheaded content localization endeavors for leading brands in the entertainment, travel, and marketing spheres. Lucía’s adept negotiation skills have enabled her to forge strong partnerships with localization professionals from all backgrounds and ages worldwide, while her commitment to quality assurance guarantees unparalleled results.

She has held pivotal positions in international localization firms, where she honed her leadership abilities and cultivated a culture where all could learn from each other. From managing multi-disciplinary teams to mentoring programs, she thrives in fast-paced environments, delivering innovative solutions that drive client success. She has also delivered trainings in different topics such as project management or audiovisual translation to both company employees and freelancers.

Lucía is aware of the difficulties faced by newcomers in the industry. That’s why her company is committed to offering the right balance between experience and quality, so that she can count with linguists from all ages and experiences in her database.

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Sue Leschen

Avocate Legal and Business French Services Ltd — Website

Director

ALL CHANGE, ALL FOR THE BEST?

The Pandemic was an unprecedented challenge for language professionals everywhere. Suddenly everything went (and stayed) online. This interactive session will question whether or not we think that this has been to our advantage? Interpreters can now work anywhere at anytime but are now challenged by global and not just national competition resulting in downward pressure on rates. Translators are challenged by AI with the possibility that human translation will become obsolete - with only experts in their fields monitoring machine produced work. CPD is available online anywhere at any time and can be more cost effective than on site attendance but is no substitute for the sort of networking that goes on around the coffee machine at in person events. So what is the solution? Embrace change or diversify or leave the profession altogether? These are real questions that real people are asking.

Language love and lawyer- linguist entrepreneur who has married her passions of law and language together in her niche market company Avocate Legal and Business French Services Ltd. Sue is a fellow of both the Institute of Translation and Interpreting (ITI) and also of the Chartered Institute of Linguists (CIOL). She is a member of CIOL’s Interpreting Division Steering Committee and also of ITTI’s Law, Insurance, Finance and Translation Committee as well as being a member of IAPTI and of the Association of Interpreters and Translators.
Sue has Chartered Linguist (Interpreter) status.

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Dorota Pawlak

DP Translation Services

A quick guide to AI-based image localization

AI image generators work like magic if you know how to use them. But are these tools smart enough to understand cultural nuances? Can you use DALL-E 3, Midjourney, Adobe Firefly, or Ideogram to create images that resonate with local consumers? What about adding text in foreign languages? In this session, you’ll learn how to use AI image generators for image localization purposes. You’ll find out how to choose the right tool, how to write prompts, so that the tool listens, and how to make sure your image is adapted to the target audience. You’ll see many handy tools in action, learn about risks and copyrights, and discover a 10-step method for effective AI-based image localization.

Dorota Pawlak is a localization consultant, a translator specializing in IT, and a prompt engineer. She holds an MA in Translation and an MSc in Multilingual Computing and Localization. Dorota teaches online courses on localization and technology and enjoys writing: about localization and freelancing (for her blog), about AI image generators (for Generative AI, a Medium publication), and AI tools for small businesses (for Small Biz AI, a Substack newsletter). She also published two books for freelancers. You can learn more about Dorota on her website: www.dorotapawlak.eu.

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Juan Pablo Sans

Email Nerds Official — Website

CEO

Escape the Ai-mageddon and get premium clients

"AI will take your job! That’s for sure. And if it doesn’t, it will reduce many to being post editors. It’s the Ai-mageddon… Or is it not? What about if there’s a way to find high paying clients and enter the premium market even in times when AI seems to be taking over? In this presentation, you’ll discover how the shifts I made to my copywriting business have helped me land high paying clients and get into the premium market online… Even if my native language is Spanish and even if I’m not the most “exquisite” copywriter in the world."

Formerly a transcreator, Juan Pablo is a copywriter, CRO specialist, and list manager who works with businesses who want to increase their email revenue.

He’s studied marketing from the best in the world, and learned the best proven frameworks to land clients online and boost revenue for companies thar see the importance of email marketing.

When everyone zigged, he was zagging, talking about crazy things such as value based pricing and not charging by the word.

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Gentian Cane

Independent Professional

Language Services Professional

Pricing pressure: A threat or opportunity for independent translators?

Price still remains a vital element for all players in the translation industry nowadays. It’s obvious that pricing serves as a driving factor for both independent translators and language service companies. The market still exists and continuously develops, probably and mostly because of price and the money value it brings to all. The major players in the translation industry strive for growth, success or sustainability. Among all, independent professionals and LSC-s or direct clients have one thing in common: they work hard to achieve a win-win situation. But this can’t happen without price optimization by both parties. This is exactly the case in which the pricing pressure occurs. The independent translators on one side, and direct clients or language services companies on the other side, aiming both to optimize their money value, usually exert pressure in terms of pricing: LSC-s intend to offer a price as lower as possible while independent translators tend to ask for a price as higher as possible, but fairly and reasonably acceptable. From the independent professionals’ point of view, are there threats or opportunities associated to pricing pressure? Of course, yes. There can be potential threats mainly for experienced and well-paid translators, but on the other side, pricing pressure could create great opportunities in case they’re well identified and wisely used.

Born and grown up in Tirana, Albania. Graduated from Tirana University in the major of Business Administration and pursued the postgraduate studies in USA in the major of Computer Information Sciences. Despite the education background in sciences, continuously developed a deep passion on the language services and the industry itself.

Language Services Professional with a vast experience in language service industry (+2,000,000 translated words) serving as independent translator and interpreter since 2010. Specialized and highly qualified in technical translation and interpreting, humanitarian interpreting, editing & proofreading, subtitling, voice-over, technical and content writing.

Areas of specialization: Corporate Communication, Government and non-Governmental Organizations, Legal, Engineering, IT, Medicine, and other science-related fields. Coach and speaker in several onsite or offsite industry events organized in local level. As well, served as conference speaker in internationally recognized events such as Meet Central Europe Conference, Bratislava, 12-14 October, 2022. Accredited by Professional Translators & Interpreters Associations worldwide, and a translator of 14 books into English-Albanian and Italian-Albanian language pair, in the genres of Science fiction, Action and Adventure, Health & Fitness, Mystery & Detective, which were published through various distribution channels including Amazon.

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Eugenia Urrere

Indigenius

Founder

Challenges in localizing indigenous and underrepresented languages

There are more than 7,000 languages around the world, but only 20 of them represent 50% of the world's speakers. In Latin America, the most popular languages are Spanish and Portuguese, but there are many other languages of equal richness and value. We already know the critical role of localization in expanding global access to content and championing linguistic diversity. While the rapid growth of machine translation expands the availability of content, a significant disparity in linguistic representation remains, for example for the 560 indigenous languages of Latin America. Despite progress, challenges persist, spanning linguistic, data, resource, technical and infrastructure issues. Government recognition and support are identified as crucial factors, and case studies, such as Bolivia's linguistic corpus initiative, illustrate their impact.

Eugenia Urrere is a social communicator, a self-taught and tech-loving entrepreneur. Since 2018 she has been dedicated to the revitalization and digitization of indigenous languages in Latin America through her work in an NGO. In 2020, Eugenia founded Indigenius, a company committed to fostering fair employment opportunities for communities, digitizing indigenous languages, and raising awareness about underrepresented linguistic diversity.

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Emal Ghamsharick

Germling — Website

Terminology: Consistent is good enough

A large amount of MT-PE effort goes into cleaning up inconsistent terminology in the target text. APIs between CAT and MT still process texts sentence by sentence, so there's a high risk of the same source term being translated different ways. Even customers with no translation experience can easily spot these errors. Quality metrics tend to neglect this issue, although it has a huge impact on costs and quality perception. Even with glossary injection or training of MT engines, it's hard to fix. Few-shot customization of LLMs for translation purposes seems to offer some improvement. I'm talking about my own test results and why it's hard to transfer improvements from test cases into production.

Emal has almost 20 years in the language industry and several years working in-house at a big tech company. His experience includes CAT tools, localization engineering, MT integration and quality assurance.

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Panel: Rodrigo Cristina, Naomi Voet and Adelina Cristóvão

One-Woman Localization Team: How to Survive and Thrive

We often talk about large and growing localization operations. But in many companies, there are localization teams composed of just one person. In this panel, three such one-person woman managers of localization teams will share their personal stories. They’ll discuss how and why they assumed these roles, how they work to expand their sphere of influence, and what career progression options they envision.

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Gargi Ghosh Hazra

Google — Website

Localization Lead

The Rise of Large Language Models (LLMs) - How will it transform Localization as an industry?

“Taking a new step, uttering a new word, is what people fear most"" - Fyodor Dostoevsky. This rings true as we see the rise of Large Language Models (LLMs) in our field of work. The localization industry, traditionally reliant on human expertise for language translation and cultural adaptation, stands at the precipice of a significant transformation driven by the emergence of Large Language Models (LLMs). These AI-powered systems boast remarkable capabilities in understanding and generating human language, raising profound excitement and opportunities when we think about the future of localization. Yet, a shadow of fear looms – ""Will machines take our jobs? Will we become redundant?"". The reality is not binary. My presentation explores the possible transformative impact of Large Language Models (LLMs) on the localization industry, examining three key areas of evolution: 1. Evolving Role of Translators: How translators’ role will evolve in the light of the LLM-era. 2. Shifting Left in Localization: How AI will facilitate a ""shift left"" approach, moving some of the localization steps upstream. 3. From Selective to Strategic: How companies will imbibe a strategic approach towards global content coverage. This presentation delves into how LLMs will redefine the future of localization, transforming it from a human-centric to a human-AI collaborative process.

Hi everyone! This is Gargi, and I currently lead the localization program in Google, focusing on marketing materials. I’ve been working in the localization world for over a decade now, and had the opportunity to work in a few tech companies like Apple, Twitter and Google. From product interfaces to marketing campaigns to websites – my role revolved around how to make a US-centric message reach a truly global audience.

I’m passionate about building efficient localization processes, using technology to streamline things and make content adaptive and relevant to its audience. I’ve always enjoyed collaborating with cross-functional teams to get things done, and in building strong relationships with vendors and stakeholders.

I’m here today to talk about the rise of Large Language Models (LLMs) and how it may influence, perhaps transform Localization, and I’m looking forward to learning from all of you!

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Michał Kasiński and Małgorzata Gembala

Precisely — Website

Senior Globalization Engineer (Michał) / Senior Globalization Release Manager (Małgorzata)

Embracing Change: The Role of Human Input in AI-Driven Localization

In our presentation, we offer an enterprise customer perspective on the transformative impact of AI in the localization industry. We delve into the cutting-edge technologies and practices that IT companies are leveraging in 2024, while addressing critical considerations such as data security and intellectual property protection. Our discussion extends beyond the technological realm to explore the evolving roles and responsibilities of linguistic teams in this new landscape, emphasizing the enduring value of human expertise and talent alongside AI automation. We want to draw the audience's attention to the fact that combining the human touch with AI-based tools and solutions can deliver the best final result for the customer. By selecting our topic, conference attendees will gain invaluable insights into navigating the complex intersection of AI and localization, empowering them to meet the challenges of today and embrace the opportunities of tomorrow.

Michał serves as a Senior Globalization Engineer at Precisely, overseeing the technical aspect of key localization programs and refining localization processes and workflows. His current focus involves testing and implementing cutting-edge technological solutions for localization automation, machine translation, and AI integration. With over 13 years of experience in the translation and localization industry, Michał has held diverse roles including translator, quality assurance expert, and project/program manager. Outside of work, he enjoys cooking, gardening, and watching cartoons with his daughter.

Małgorzata, a Senior Globalization Release Manager at Precisely, adeptly coordinates multiple localization projects while engaging in cross-functional initiatives. With a degree in Geodesy and Cartography, she previously worked in the GIS industry. Driven by a keen interest in languages and a desire to “”go global,”” she shifted her career focus in 2019, excelling in Globalization Projects and Programs management. Recently, she’s intrigued by GenAI and the human element in the AI era. Outside work, she enjoys photography, teaching, and cycling.

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Sohrab Gebraeil

Lingsom — Website

Part-owner

AI (Adaptive Intelligence)

Stories of my grandparent’s rigidity regarding usage of any new household machines. Them fighting the change. Moving on to my youth and making the decision to leave my home country Iran with the help of a smuggler through the mountains to Turkey and the Cha(lle)nge it was. (I am not a criminal nor WANTED, just hadn’t gone through military service 😊) I will move on to starting an Interpretation company in Finland and its Cha(lle)ges. Then developing a software, its Cha(lle)ges. I will move on to future Cha(lle)nges, known and scary like AI or global warming. The focus will be on Change as the only constant of life and the Adaptive Intelligence of us humans. If allowed, I will continue with 60 minutes workshops, breaking to groups, discussing different aspects of Change in the industry for the first 40 minutes, rotating few members of each group every 10 minutes. The last 20 minutes will be a summary of each group’s subject and the summary of discussions. In conclusion, we are made to Adapt and the way is to participate in the change.

I am a digitalisation and automation enthusiast specially when it comes to interpretation industry.
I have grown up in a family where translation, interpretation and linguistics has been part of my daily life as my father is a translator (English and Italian to Farsi). At 19, I started a journey around the world which learnt me to adapt to change and speak in 7 languages.
In 2005 I moved to Finland where we stablished an interpretation company called Polaris Kielipalvelut. Through out the years we have faced many challenges and had to adapt to new market, staffing and technology. In 2015 we decided to develop our own business management system for managing interpretation services called Lingsom. Since 2021 we have shared Lingsom with other LSPs and LSBs in Finland and Sweden.
During 2023 we stablished Lingsom also in Gothenburg to explore the Swedish market as well as the rest of the Nordics.
Today interpretation services are globally on the rise as a result of geopolitical instability and people’s pursuit of new economic opportunities.
I am so proud to be a small positive force in this ever faster changing world, helping people to communicate, connect and understand each other.

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Sintija Kivlina

SameSystem UAB — Website

Localization manager

Localization is not about translations

Same old statement, but must be repeated again and again. I emphasize the importance of diverse viewpoints within the localization community. How different roles, backgrounds, specializations contribute to a more resilient and dynamic industry. Often forgotten abbreviation DTP (desktop publishing) - is that a design team responsibility or teamwork? DEI (diversity, equity, inclusion) - only HR topic or an important metric which helps to grow ROI?

I’m native Latvian living in Lithuania for ~12 years. I’ve been working in a localization sphere for ~ 6 years, during which I learned how important localization in for businesses that wants to succeed globally and about the impacts localized content brings to people and organizations. I’m a mom too and trying my best to give my child opportunity to learn my native language and customs on a daily basis.

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Andrea Barp

International SOS — Website

Language Manager

Adapt or Resist

Panel discussion with questions from the audience about critical topics surrounding AI in localisation. Topics [Context] AI has multiple applications. When it comes to localisation, what do customers and end users expect? [The positives] What are the clear benefits of AI in translation? [The challenge]. What does “human in the loop mean”, also from an ethical point of view? [Survival] How can we adapt and stay relevant in the age of AI?

Andrea is an experienced localisation, translation and transcreation leader who has worked in a variety of roles for various LSPS and client companies.

Andrea started his career as an Italian linguist translating a short manual for a tumble dryer from Danish into Italian, which, back in the day, was submitted via fax. He is now a Localisation Manager at International SOS, where he is actively involved in the implementation of a machine translation programme. Before that, He spent several years as Translation Director at Welocalize, where in 2013 he built from scratch the transcreation team at Adapt Worldwide, the digital marketing and transcreation division of Welocalize, leading the industry with an innovative approach to transcreation with many high-profile clients. Before, he was a language specialist and project manager at SAP and the Italian Team Lead at Alpha CRC.

His passion for languages and all facets of localization is matched only by his natural curiosity for innovative approaches in the language industry. Andrea maintains a grounded perspective and tackle business challenges with pragmatism, always seeking straightforward solutions even in the face of complex circumstances.

Andrea is very approachable and brings a lot of experience to the group of presenters.

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Teresa Toronjo

Malt — Website

Localization Manager

Localization Audit: Aligning Needs with Goals

When I joined Malt more than one year ago my first task was to conduct a localization audit. During this talk I would like to share what a localization audit is, how it can be conducted and how the results can be aligned with you company objectives to turn localization from a passive contributor to a strategic partner.

I am a Localization Manager with more than 11 years of experience working with languages and localization. I have been lucky to work in all roles, including: translator, localization specialist for a specific market, localization project manager and localization lead for Europe and SouthEast Asia. Over the years I have worked in setups with in-house linguists, LSPs and freelancers and with flows that went from very mature, with more than 35 languages, to new flows with only 5 languages. I have touched many types of content, but always with a focus on SaaS, first with Klook and then with Peakon, Workday. I currently work at Malt, where I am the Localization Manager. I love languages and cultures and have lived in the USA, Germany, Belgium, Italy, Denmark and the Netherlands, though I am originally from Seville, Spain.

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Hanna Yarash

Elbax — Website

Chief Content Officer

Feeling the Future: AI's Role in Localizing Emotions

If there is one thing that makes human beings different from any other species is our ability to feel. It is through our emotions that we build our stories of growth, create a positive impact, and inspire others to overcome challenges. In the world of sharing stories and messages, it's not the words that truly matter, but the feelings behind them. Now, what happens when non-human tools, such as AI, step into the process? In my presentation ""Feeling the Future: AI's Role in Localizing Emotions,"" we'll discuss real-life examples where AI has both succeeded and faced challenges in capturing true human emotions. We'll go through a very special journey to discover how emotion perception differs among countries, whether AI can translate text while retaining the laughter, anger, and sincerity that unite us all as humans, and finally, can AI actually feel emotions? The time has come to bridge the gap between text and emotion, between humanity and technology. The time has come to put our feelings first.

Hanna Yarash is a creative copywriter and localization expert who loves text and how people react to it. She studied Interpreting and Translation at the Aristotle University of Thessaloniki and is passionate about studying how emotions (and even emojis) differ across cultures. In her free time, she dives into the study of emotions and their impact on digital storytelling.

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Barbara Fedorowicz

Smith & Nephew — Website

Global Translation Services Manager

How embracing AI in your localization process can bring your Linguists time and effort savings?

I would like to share a business case on how you can build a process in which your Linguists actually like and appreciate working with AI. Pairing the power of LLMs and your high-quality Translation Memories to serve your process with four customized translation engines producing better "raw machine translation". Simultaneously, testing and learning how to engineer helpful prompts to make the Post-Editing efforts less mundane and repetitive, leaving more time and space for creative linguistic work. These are just some changes and challenges we have taken head-on in our in-house translation team in Smith & Nephew in 2024. It resulted in our Linguists actually like the AI instead of despising it, or being afraid of it. I want to share our journey to inspire the conference participants.

Barbara Fedorowicz is a dynamic leader and innovator in translation, transcreation, and localization, boasting a rich academic background and vast professional experience. She earned her MA in European Studies from Adam Mickiewicz University in Poznań, further enriched by her study abroad experiences. She pursued postgraduate studies in Translation in Poznań, deepening her specialization in the field.
In her professional journey, Barbara has honed her focus on legal and business translations while expanding her repertoire to include marketing content, transcreation, medical devices, and e-learning content, leveraging her fluency in English, Polish, Spanish, and French. Her career trajectory is distinguished by her leadership roles in the localization industry, underscored by her business impact to global organizations such as Saatchi & Saatchi IS, Publicis Groupe, and Smith & Nephew.
Barbara has been pivotal in building and leading teams, driving service optimizations, and fostering cross-functional collaboration to deliver excellence in content across multiple languages and domains. Her innovative approach and commitment to quality, balanced by her understanding of efficiency and business needs, have significantly advanced the capabilities of the organizations she has been a part of.

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